Peta Siebert

Peta Siebert

Peta Siebert is the General Manager and Director of Avenue Financial.  Avenue Financial is a mortgage broking business that helps clients achieve their dream of owning property, purchasing motor vehicle and equipment, business loans as well as Landlord and General Insurance.

Peta’s experience in the financial industry spans from 1990 when she joined Commonwealth Bank, 2003 with ANZ, 2005 with First Permanent (subsidiary of Merrill Lynch), 2008 GE, 2008 Coles Group & Myer, 2010 Aussie Home Loans, 2013 Barry Plant Financial Services and 2015 Avenue Financial.

During this time Peta has had personal achievements which include:

  • Private Banker to the Virgin Executive Team who launched into the Australian Market (1999)
  • Finalist Business Development Manager of the Year (2007) MFAA Excellence Awards (nominated by peers)
  • National launch of the Insurance Gift Card Program 2008
  • Personal invitation to Governor-General of Australia and Mr Michael Bryce AM AE morning team for Philanthropy at Admiralty House Kirribilli. (2009)
  • Member of Maidstone Golf Club 2010 Finalist in the Medal of Medallist’s 5 times
  • Media Release – 3 Page MPA Article “Building for Growth” (2014)
  • Director of Avenue Financial - Sub-aggregation Mortgage Broking business (2016)
  • Regular Blog Articles on Industry Related Matters since 2016
  • Initiated the launch of AFG’s Women in Finance June 2017

Peta holds a number of degrees in Business, Mortgage Broking, Financial Planning and Management. In 2016 she became a registered Mortgage Broker mentor with MFAA (Mortgage and Finance Association of Australia).

Mob: 0409 222 724
Tel: 03 9452 4018


“I first met Peta Siebert when she was appointed as my Regional Manager with Aussie Home Loans. At that time I had been a broker for around 2 ½ years. It wasn’t until Peta started working with me that I realised that I had been on my own with virtually no mentoring previously. Peta left Aussie in June 2013 and after approximately 9 months, having recognised how important Peta was to me being successful, I resigned from Aussie and joined her at Barry Plant Financial Services. When she was head hunted by Jellis Craig I was the first broker to join her. This quickly became 5 brokers as we all recognise her abilities and the positive input she has on our own businesses.Peta is unique and in my opinion one of a kind. She never micro manages but is across all my deals and is ready to step in when being a broker doesn’t achieve action with lenders. She understands borrowing, is helpful when a deal is complicated and offers suggestions whether it be lenders, products or just to talk through options. She has a 2 hour 1 on 1 with her brokers each month where she dedicates this time to us personally. During these sessions as well as talking through individual deals,she also demonstrates her support around life coaching.To me being a leader or manager is more than assisting with the day to day territory, it is taking a personal interest in your team members and business partners along with their welfare. Peta does this in spades.I would have no hesitation in recommending anybody wishing to become a broker to apply with Peta as I know they will learn the industry thoroughly and also will be looked after extremely well.”

Beth – Senior Mortgage Broker

"In her capacity as a management leader of a group of self employed mortgage brokers within which I'm a member, I find that the effort and dedication which Peta has exhibited over the years, has eclipsed that of the previous managers combined. As a consequence of her accumulated knowledge, experiences and business acumen, I have no hesitation in making Peta my first point of contact for advice and guidance when seeking assistance in relation to the operation of my own business. Communication is without fault and it is evident that customer care/service us a high priority. Overall, it is very rare to find a person with such attributes."

Oscar - Mortgage Broker

"Peta is an outgoing, friendly manager to work for, I have enjoyed and learnt a lot from being under her supervison.Peta is always implementing new ideas to help her team or assist them on meeting their goals – she would be a great assest to any business."

Martin - Business Development Manager

"Peta is a commercially sound Account Manager who recognises areas and processes that can be improved on and follows through with sound business solutions."

Jeanette - Manager